The "cheap and chic" era is here: Luxury brands often collaborate with fashion retailers offering cheaper collections where everyone can afford to buy a desired piece.
The Swedish retailer store
H&M has been doing this since 2004 with great success. Now it's the turn of
Marni, an Italian fashion label that I love. In my opinion,
Marni's designs are exquisite, the prints are fantastic, the looks are usually very lady-like and the necklaces are adorable. You can judge by yourself and take a look at the pieces of the
Marni's collection for H&M and play the video on the commercial.
The campaign was photographed by Oscar winner
Sofia Coppola and starrs
Imogen Poots and Asian model
Liu Wen, one of China's brightest fashion stars. Enjoy Marni for H&M S/S 2012!!
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Cada vez más marcas de lujo colaboran con cadenas de ropa a precios más asequibles, como
H&M o
Topshop. En seis días podremos ver en las tiendas seleccionadas la nueva colección de
H&M creada por la firma italiana
Marni. Podéis ver el spot y algunas de las prendas de la colección.
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