Fashion Against Aids

H&M has launched its fifth Fashion Against Aids collection. The aim of this initiative is to raise funds and create awareness about HIV / AIDS among youth. According to the CDC (Centers for Disease Control and Prevention), "young people aged 13-29 accounted for 39% of all new HIV infections in 2009" (see graphic). Visit CDC's homepage for more information.
I think this kind of initiatives coming from companies are very positive for the society, and that it's very important to raise awareness among young people.

The collection is inspired on the tribal style. Clothes with different tribal patterns and ethnic influences from all over the world are now available at H&M stores. 25% of the sales would go directly to international youth HIV/AIDS awareness projects. Some of my favourite items are:
Bikini: top (7.95€), bottom (7.95€)

Bustier 19.95€
Necklace 12.95€
Necklace 12.95€
iPhone case 2.95€
You can also support this initiative by uploading a picture to
For each picture, H&M will donate $1.

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